Jugni

JUGNI - Festive Collection 2025

The trajectory of an effervescent Jugni transcends both space and time. It is a reminder to this feisty character who is sort of a nomad living life on her own terms. In the context of Sufism, the jugni is a metaphor for the soul and a means to express affinity to the Divine.

The collection presents a metaphorical garden wherein there are but varied experiences expressed in a multitude of florals highlighted in mirror work especially Lily. It is the soul of this garden; signifying a free spirited woman experiencing life in grace all the while holding onto her unique style.

Carefree, modern yet glamorous, the collection adds a touch of regal heritage to the blingy festive evenings brimming in glamour and nostalgia.

Celebrate glamour, celebrate freedom, celebrate life in our latest offering Jugni, Festivewear 2022.